Crisis Management: Everybody's Business

The Unthinkable Has Happened:
• Embezzled funds; the press demands details
• Plant accident results in fatalities
• Hurricane shuts down operations
• Environmentalists are at your door...60 Minutes is on the way
• Scandal at the top; rumors run rampant

What Do You Do?
In today's business world, operating without a crisis plan is a BIG mistake — and all too common. Your company's future may depend on how effectively management anticipates the unexpected. The recent experiences of Exxon, Union Carbide and Dow Corning prove the point: No one is insulated from disaster. You may not be able to prevent a crisis, but you can manage it and introduce control.

When the News is Bad:
• There is virtually no limit to your organization's vulnerability.

The Good News Is:
• You can learn to recognize patterns in nearly every level of emergency.
• You can promote a media relations policy which stresses candor, honesty and rumor control.
• You can prepare a simple, workable, crisis management chart.
• You can rehearse the role of each member of your crisis management team BEFORE a crisis occurs.
• You can feel confident that you'll know what to do and what to say when emergencies arise.

More Good News:
• Professional help is available. Trainers, crisis planners and media advisors all have the know-how to set the stage for action.
   Some firms even call in acting troupes to rehearse potential scenarios.
• Your company needn't be at the mercy of the fates.

We can't predict the future; but you can get started right away to develop a detailed, workable plan for dealing with emergencies... before it's too late. RKB

E-Notions

Musings About the Business of Organizational Communication

The Whole Truth What is public relations? Our own Society has been wrestling with that issue for decades. The Bureau of Labor Statistics lists the profession as several billion dollars... More

The Ham in the Sandwich Why is it that, after decades of getting the same answer, employee surveys still list better communication as one of the top five on their wish list... More

Where Are We Going? Time magazine put you and me in charge of our own “press releases” by naming us “Person of the Year.” The reason, they say... More

Media Are People Too Even though the press has been under attack of late because of a number of "rigged" or false stories, the power of the press is very much alive and businesses... More