Let the Ideas Flow — Brainstorming Can Bring Out Your Best

Need marketing ideas for a new product? Don’t know how best to communicate a new business initiative?
There’s no need to act alone! Brainstorming is a group activity dedicated to the principle that many minds are better than one.

The beauty of brainstorming is its simplicity. Just follow these six simple steps to a productive
brainstorming session:


1. Designate a leader. This person should facilitate ideas without limiting participation or enthusiasm.
2. Invite participants with a wide range of backgrounds and points of view.
3. Assign a recorder to write ideas where all can see them.
4. Decide on a time limit — enough time so that the group can warm up, but short enough to prevent dropping out.
5. Identify the central problem or idea.
6. Explain the ground rules:
There are no bad ideas! — When a teammate has a fresh idea on how to accomplish a project, give it a chance. “Nutty” ideas may
   lead to the perfect solution.
Let the ideas flow — This is a time where people don’t need to “take turns.”
Stay true to your team — Acknowledge team members who contribute. Give credit to all participants, not just the most vocal. RKB

E-Notions

Musings About the Business of Organizational Communication

The Whole Truth What is public relations? Our own Society has been wrestling with that issue for decades. The Bureau of Labor Statistics lists the profession as several billion dollars... More

The Ham in the Sandwich Why is it that, after decades of getting the same answer, employee surveys still list better communication as one of the top five on their wish list... More

Where Are We Going? Time magazine put you and me in charge of our own “press releases” by naming us “Person of the Year.” The reason, they say... More

Media Are People Too Even though the press has been under attack of late because of a number of "rigged" or false stories, the power of the press is very much alive and businesses... More